We're at a loss for words trying
to describe the beauty of this
wedding day...

OVERHEARD:

editor, STYLE ME PRETTY

Theory Collective is a planning and design studio specializing
in custom weddings for
the timeless bride 

Theory Collective is a planning and
design studio specializing in custom weddings for the timeless bride 

Designing a wedding that reflects your personal style and vision can be overwhelming for many couples. Although you may intuitively know how you want your wedding to look and feel, it can oftentimes be hard to articulate in a cohesive way. If you can relate to this sentiment then rest assured you are not alone! At Theory Collective, we've had the immense pleasure of serving many couples much like yourself. Couples who not only appreciate thoughtful design, but who value the guidance and expertise of a seasoned professional to tell their story in a meaningful and memorable way.
 

Designing a wedding that reflects your personal style and vision can be overwhelming for many couples. Although you may intuitively know how you want your wedding to look and feel, it can oftentimes be hard to articulate in a cohesive way. If you can relate to this sentiment then rest assured you are not alone! At Theory Collective, we've had the immense pleasure of serving many couples much like yourself. Couples who not only appreciate thoughtful design, but who value the guidance and expertise of a seasoned professional to tell their story in a meaningful and memorable way.

the company

Simply put, we tell your story on your behalf.

Simply put, we tell your story
on your behalf.

Since opening our doors in 2014, we’ve truly honed our craft of designing and executing remarkable weddings for our clients and their loved ones. At the foundation of every Theory celebration is our unique set of values and principles; authenticity, connection, integrity, purpose, hard work, and trust. We have a strong appreciation for quality over quantity, and only take a select number of events per year so we can be fully present with each of our couples. When it comes to your wedding our bar is set high, and at Theory Collective we aim to provide you with the highest quality of intention and care.

Quick Facts

for the skimmers

established

2014

Home office

Raleigh, NC

travel policy

Bags Packed

Known for

Custom Design

Team members

Three

on wedding day

We Crush It

our brides say

Best Investment

Give us all the

Tented Weddings

biggest priority

Guest Experience

Secret Sauce

Client Trust

 vendor network

Top Notch

we offer you

Peace Of Mind

team members

Three

ON wedding day

We Crush It

Our brides say

Best Investment

give us all the

Tented Weddings

biggest priority

Guest Experience

secret sauce

Client Trust

Vendor Network

Top Notch

We offer you

Peace Of Mind

THe team

Kind energy, insightful soul, loves to create, home cook, doggy walks daily, green juice, morning meditation, neutrals on repeat, yoga, summertime vibes, mindfulness junkie

A born entrepreneur, Tina has always loved the process of creating something out of nothing. She first fell in love with the beauty and style of weddings as a young girl visiting her nana’s bridal shop in Massachusetts. An equal parts dreamer and doer, Tina followed her passion for creativity and in 2014 started Theory Collective. She shares, “ I view each wedding as a labor of love, and I’m forever humbled by the opportunity to join couples in their profound journey of starting a new season of life together as newlyweds.” 

The skinny: morning meditation, green juice enthusiast, dog mamma,
 masters grad, retired teacher, amateur home chef,  live music, yoga,
spirit junkie, libra baby, holistic health nut, neutrals on repeat


The skinny: ray of sun, beach bum, gamecocks fan, wifey status,
chick-fil-a chic, savvy shopper, proud aunt, fitness queen


Tina Doody
Owner, Creative Director

Kind hearted, playful spirit, beach bum, gamecocks gal,
chick-fil-a obsessed, wifey status, savvy shopper, fitness queen

Savanna joined Theory Collective in 2016 as an event assistant. A natural on wedding day, Savanna quickly grew into her role as lead coordinator and now associate planner. She adores her couples, and it’s safe to say they adore her right back! Her lively yet no- nonsense personality makes her the perfect addition to the TC team. 

Savanna Crean 
Associate Planner

no 2

Social butterfly,  life of the party,
 LaCroix all day everyday, animal lover, edhead with a soul,
taco tuesday, reality TV aficionado

Haley is the newest member of our team and we couldn't be more excited. Her authentic spirit and compassion for others serves well in her role as office manager and event day assistant. We hope you get the chance to connect with Haley as you reach out and learn more about the TC experience!

The skinny: social butterfly,  taco tuesday,  animal lover,  lacroix obsessed, Mrs. McCulley, our favorite redhead

Haley McCully
Office Manager

No 1

no 3

Tina Doody
Owner, Creative Director

the team

A born entrepreneur, Tina has always loved the process of creating something out of nothing. She first fell in love with the beauty and style of weddings as a young girl visiting her nana’s bridal shop in Massachusetts. An equal parts dreamer and doer, Tina followed her passion for creativity and in 2014 started Theory Collective. “I view each wedding as a labor of love, and I’m forever humbled by the opportunity to join couples in their profound journey of starting a new season of life together as newlyweds.” 

The skinny: morning meditation, green juice enthusiast, dog mamma, amateur home chef, yoga teacher, spirit junkie,  holistic health nut, neutrals on repeat

Savanna Crean
Associate Planner

Savanna joined Theory Collective in 2016 as an event assistant. A natural on wedding day, Savanna quickly grew into her role as lead coordinator and now associate planner. She adores her couples, and it’s safe to say they adore her right back! Her lively yet no- nonsense personality makes her the perfect addition to the TC team. 

The skinny: ray of sun, beach bum, gamecocks fan, wifey status, 
chick-fil-a chic, savvy shopper,
proud aunt, fitness queen

the team

Haley McCully
Office Manager

Haley is the newest member of our team and we couldn't be more excited. Her authentic spirit and compassion for others serves well in her role as office manager and event day assistant. We hope you get the chance to connect with Haley as you reach out and learn more about the TC experience!

The skinny: social butterfly, taco tuesday, animal lover, lacroix obsessed, Mrs. McCully, our favorite redhead

the team

Full-Service
Planning

THE offerings

We offer you the gift of time. If you're ready and willing to (symbolically) pass the planning baton, then our full-service package is right for you. Our full-planning couples place their complete trust in us to not only manage their wedding from start to finish, but to tell their story in a meaningful and memorable way. From timeline and budget management, to creating a custom design plan and assembling your top-notch vendor team, we've got you covered. It would truly be our honor to handle every detail of your special day with
the expertise and care we know it deserves

Custom
Design Plan

If you'd prefer to be more hands on in the planning process, but could use a little help articulating your vision, then our design package is perfect for you. Using our unique and deeply personalized process-driven approach, our creative director will work one-on-one with you to create a custom design plan for your big day. Coordination can also be added to this offering

 THE OFFERINGS

Wedding Day
Management

Our coordination package is perfect for the couple who finds joy in planning their own wedding, but values the importance of hiring a professional to execute their vision and manage their wedding day. We begin working with you 60 days prior to your wedding to assure we have ample time to comb through your fabulous details, walk your venue space, confirm your vendor team, and create your custom production schedule. This package can also be added to our Custom Design service if you need help bringing your vision to life. 

the offerings

Hourly
Consultation

A lot goes into planning a wedding, probably more than you ever imagined. Hosting a large scale event is an exciting experience, but can certainly come with its share of overwhelm. Whether you just got engaged or your wedding is next month, if  you’ve hit a roadblock and could use a little expert advice, our hourly consultation is perfect for you. Schedule a meeting with Tina, our owner and creative director, to receive guidance on any planning issue related to your wedding. Topics might include:
budget, planning timeline, event day timelines, layout suggestions, logistics, vendor or venue related questions, design review, etc.
Consultations are held via phone call or zoom.

the offerings

Full-Service
Planning

THE offerings

We offer you the gift of time. If you are ready and willing to (symbolically) pass the planning baton, then our full-service package is right for you. Our full-planning couples place their complete trust in us to not only manage their wedding from start to finish, but to tell their story in a memorable way. From timeline and budget management, to creating a custom design plan and assembling your top-notch vendor team, we've got you covered. It would truly be our honor to handle every detail of your special day with the expertise and care we know it deserves.

Custom
Design Plan

If you'd prefer to be more hands on in the planning process, but could use a little help articulating your vision, then our design package is perfect for you. Using our unique and deeply personalized process-driven approach, our owner and creative director will work one-on-one with you to create a custom design plan for your big day. Coordination can also be added to this offering

 THE OFFERINGS

Wedding Day
Management

Our coordination package is perfect for the couple who finds joy in planning their own wedding, but values the importance of hiring a professional to execute their vision and manage their wedding day. We begin working with you 60 days prior to your wedding to assure we have ample time to comb through your fabulous details, walk your venue space, confirm your vendor team, and create your custom production schedule. This package can also be added to our Custom Design service if you need help bringing your vision to life. 

the offerings

Hourly Consult

A lot goes into planning a wedding, probably more than you ever imagined. Hosting a large scale event is an exciting experience, but can certainly come with its share of overwhelm. Whether you just got engaged or your wedding is next month, if  you’ve hit a roadblock and could use a little expert advice, our hourly consultation is perfect for you. Schedule a meeting with Tina, our owner and creative director, to receive guidance on any planning issue related to your wedding. Topics might include: budget, planning timeline, event day timelines, layout suggestions, logistics, vendor or venue related questions, design review, etc. Consultations are held via phone call or zoom.

the offerings

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